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Selling Your Business: A Step-by-Step Guide to Success!

Writer's picture: Jonny AppletonJonny Appleton

Selling a business is one of the most significant decisions you’ll ever make. It’s not just about finding a buyer; it’s about securing the future of the company you’ve built, ensuring the right partnership, and achieving the best value. Let’s break this down into simple, actionable steps to guide you through the process—without all the corporate jargon.



Sales of Business

Step 1: Understanding Your Goals

Whether it’s stepping away to enjoy a well-earned break, pursuing new ventures, or simply securing the legacy of your business, understanding your goals is crucial. Once we know what success looks like for you, we can chart the perfect course.


"Before you sell, be clear on why you’re selling. Your 'why' sets the tone for everything that follows."

Step 2: Preparing Your Business for Sale

Think of this stage as giving your business a health check. Buyers want a business that’s not only thriving today but has the potential to grow tomorrow. Together, we’ll:


  • Review your financials and operations.

  • Identify strengths and areas to improve.

  • Package your business so it’s irresistible to buyers.


Step 3: Finding the Perfect Partner

This is where my network of investors and businesses comes in. Specialising in tech, lighting, and distribution, I’ll connect you with partners who understand your industry and value what you’ve built.


"The right buyer isn’t just about the highest price; it’s about the best fit."

Step 4: Navigating the Sale

Clear pricing is my mantra, just 3% of the sale value (plus VAT). No hidden fees, no surprises. I’ll handle the heavy lifting:

  • Negotiating terms.

  • Ensuring due diligence runs smoothly.

  • Closing the deal with confidence.


Step 5: Beyond the Sale

After the sale, I offer ongoing support to keep things running smoothly. Whether it’s providing strategic advice or acting as a sounding board, I’m here to ensure the transition is seamless.


"Selling your business isn’t the end of the story; it’s the start of a new chapter."

Sales of Business

Not Ready to Sell Yet? No Problem!

If you’re not quite ready to sell, we can work together to make sure you’re in the best position when the time comes. Choose from:


Rediscover Workshop

A four-week program to reimagine your business and create a roadmap for the future, learn all about it here.


Boardroom Buddy

Think of me as your on-demand strategist—bringing fresh ideas, accountability, and insights to help you achieve your goals, find out more here.


Why Work With Me?

With years of experience in tech, lighting, and distribution, I’ve walked this path countless times. My approach is straightforward, transparent, and tailored to your unique journey. From my expertise to my extensive network, I’m here to make selling your business a positive and rewarding experience.


Ready to Start? Whether you’re planning to sell now, next year, or simply exploring your options, let’s have a conversation. Together, we’ll create a plan that’s as ambitious as you are.


Ready to find that perfect buyer? GET IN TOUCH →

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